About
Ricardo de Zoete
Design Lead, AI/agent and UI/UX designer, illustrator and creative developer from the Netherlands.
Hello there! I'm in love with everything that has to do with design. What I enjoy most is creating interfaces, games and illustrations that look good, feel friendly and are fun to use.
I started out as an illustrator and artist, became a motion designer, then a 3D artist, then a UI/UX designer, and today I'm Design Lead and art director at Snappet, the largest adaptive learning platform in the Netherlands. Next to that I work with AI every day: I design and train agents, and I build Three.js tools, web apps and games myself.
That mix is what I bring to a team. I can sketch the idea, design the product, lead the people making it, and build a working version. I take on freelance projects next to my role at Snappet.
Three names, one person
RZDESIGN is the name I've freelanced under since 2009; you'll find it on Dribbble and Envato. Hammy is my maker name for games and the Doodles community, and this site's address.
Skills & tools
- Design UI/UX, design systems, visual design, illustration, branding, motion and 3D. Adobe XD, Illustrator, WordPress.
- Build Three.js, React and TypeScript, SwiftUI for Mac apps, Python, and games in Sandbox Studio.
- AI Designing and training agents, agent experience (AX), and tools that agents can use, like WebMCP.
Career
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2017–now
Design Lead, Snappet
Utrecht. Leading design for the largest adaptive learning platform in the Netherlands, used by more than 25,000 teachers and 1 in 3 Dutch primary schools.
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2019–now
Co-owner, BrightPensioen
"Samen pensioen opbouwen, samen de winst delen."
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2016
Senior Visual Designer, Snappet
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2011–2015
Junior to Senior Visual Designer, Mirabeau
A Cognizant Digital Business. Rebrandings, interface concepts and designs for web, apps and future devices for KLM, Transavia, ING, Nationale Nederlanden, Robeco, SkyTeam and more.
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2009–now
Freelance designer, RZDESIGN
Visual design, illustration, UI/UX and game design, plus my own games such as Push Panic!, Hyper Breaker Turbo and An Alien with a Magnet. Since 2010 also an Envato author, with 9,140 sales.
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2008
Visual Designer, Illustrator & 3D Designer (internship), Paladin Studios
Leiden. 3D modelling, interface design and concept sketches for serious games.
When I'm not designing
I'm an NFT artist and collector (hello, Doodles), I love anything Nintendo, and I'm usually tinkering with Three.js.